Viking LinkedIn Marketing - Training Guide

LinkedIn isn’t just for helping you recruit top talent or finding your dream job, but is a powerful means of organic B2B marketing. You can of course leverage paid marketing on LinkedIn, but even with paid marketing every business needs to invest in building their organic presence. Just as with other social media platforms, LinkedIn is a global site—which is an effective means of growing your business well beyond your local service area. While B2B marketing is the most effective, don’t discount LinkedIn for B2C.

Some of the topics covered are as follows:

• LinkedIn Introduction - The Numbers Are Impressive
• Traffic to Website (Sales, Leads, Content)
• Social Following (aka LinkedIn as Autoresponder)
• Passive Presence
• Brand Awareness
• Expand Existing Audiences
• Enhancing or Repairing Public Relations
• Market Research
• Getting Started on LinkedIn
• LinkedIn Pages & Groups
• Battle Plan